North End Church of Christ

By: Bill McDonough

In the book, SURPRISING INSIGHTS FROM THE UNCHURCHED, Thom S. Ranier interviewed 350 formerly unchurched, (adults who had recently become church members) from 38 states, 100 preachers of congregations that were reaching the unchurched, and 350 “transferring churched,” (people that started attending a different congregation) in an effort to learn what were the primary factors in their conversions and or changes.

He discovered that thirteen issues were important to those seeking God and a church.

90% rated the preacher and his preaching as the number one reason.

88% said defined, proclaim doctrine was very important.

49% rated friendliness of the congregation as vital to their choice.

42% other varied issues.

41% said, “Someone from the church witnessed to me.”

38% chose the particular congregation because family members attended there.

37% sensed God’s presence / atmosphere of the congregation.

25% had a friendship with a member of their chosen church.

25% indicated their Sunday school class was a major factor.

25% sited the children’s ministry.

12% indicated other ministries or groups.

11% said worship style was important.

7% mentioned a convenient location.

Mr. Ranier pointed out that the things church members often think are most important are actually least important to those they are trying to reach. He also spent considerable time discussing the importance of preaching and doctrine to those seeking a church. They want a church family that is committed to the Lord and proclaims the message of repentance and conversion rather than a church that teaches everyone is O.K.

He also found that many churches have developed strategies aimed at attracting people from other congregations rather than choosing to be involved in saving the lost.

41% of Americans attend a church on the average weekend. Each generation becomes increasingly unchurched. Of those born prior to 1946 there are 51% that attend church. But only 41% of those born between 1946 and 1964 and 34% of those born between 1965 and 1979 attend church on a given weekend. Recent research indicates that only 4% of the teenagers understand the gospel and have obeyed it even if they attend church. Only 29% of that generation attends church.

America is clearly becoming less “Christian” and less evangelized. I’d strongly recommend this book to church leaders and others who’d like to better understand what must be done to turn the tide.